When a customer sees that you haven’t taken the time to set up a proper business email account, they may well think you won’t put the proper work into taking care of them either. Just as a custom business email account promotes a professional image, legitimacy, and brand awareness, using a free account can detract from these things. While it may not cost you money when you use a free Gmail or iCloud for your business account, it can cost you a whole lot of credibility. When first setting up a business email, it can be tempting to use a free account from one of the major providers – it’s a company you’re familiar with, you trust them, and it doesn’t cost you anything. Why You Shouldn’t Use a Free Gmail or iCloud For Your Business Account Speaking of company name, a custom business email address can also help with brand awareness – every time you send a message, the recipient sees your branding. In fact, one survey found that 75% of U.S e-commerce customers thought that having an email address match a website was “a very important factor” for trusting an online small business.Ī custom business email address tends to be easier to remember than a generic one – you often only need to know a person’s name and their company name. Moreover, a custom business address adds authority and trust to an email, making it look more legitimate, which can help you get the replies you’re after. Professional business email address: generic email address: clear that having a custom domain gives a more professional look to your email address, and reduces the confusion that customers, leads, or business associates might face when having to deal with a dozen different generic addresses. Why Is a Business Email Address Important?Ī business email address uses your custom company domain instead of a generic, consumer email domain.

In this article, we’re going to look at why a proper business email is so important in the modern digital landscape why Gmail, Yahoo or other consumer addresses just don’t cut it and how you can set up your very own free business email address in just a few minutes – as well as some other options that are out there. Are you still using an outdated, unprofessional generic email address for your communication? Well, it’s time to stop! It’s super quick and really simple to set up a custom, free business email address, so there’s no excuse to still use generic domains.

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